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The Keratin Treatment is also known as Brazilian Keratin Treatment, Brazilian Straightening System, Progressive Straightening, Brazilian Blowout Escova Progressiva, Keratin Straightening and Keratin Treatment, among others.
The application process lasts anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. After product is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. Results are visible immediately after treatment is completed, clients are amazed to say the least. Hair looks healthy and youthful, it resembles children’s hair.
Taking care of the hair after the Keratin Treatment is applied is effortless. The amount of time required to style hair will decrease dramatically, in some cases is wash and go. Others require some blow drying and minimum styling time. This treatment restores hair resiliency: humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair!
The results last two to four months, the treatment fades progressively as hair is washed. As clients repeat the treatment every few months or so, you will be able to observe the improved quality of hair grown after the Keratin Treatment was applied.
This revolutionary process was developed in Brazil, and is now available in the US and other markets in North America, Latin America and Europe.
What you should know more in detail about this treatment....!!!
Brazilian Keratin Hair Straightening or treatment is an intense treatment that softens, smoothens, control, eliminate frizz, add shine and most important give protein back to your hair while relax it. It does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it, breaking the bones of the hair shaft.
Keratin is a natural substance, which comprises approximately 88% of your hair. It penetrates the hair repairing internal damage and coats the hair preventing further damage. It is Keratin based which is a type of protein high in sulphur and the amino acid cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. It is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails. This is not a permanent straightening but a natural treatment. Therefore when the product is gone, your hair will be back to its natural form.
Who can get this treatment?
It's recommended for all types of hair: virgin, colored, highlighted, previously straightened, kinky, curly, and wavy hair. The beautiful part about this treatment is that it lasts for a long time. You can expect up to 3-4 solid months of beautiful smooth and straight hair. Can be used over any kind of straightening. Works better over colored or chemically treated hair. You can go into the pool or ocean after this treatment. (After 4 days) Will remain in virgin hair for 2 months, any other type of hair for 3-4 months...now Lucia Gabriela carry the 24 hours formula..so no more waiting!!
what about formaldehyde?
If you are concern about formaldehyde.....I just want to explain that the product itself is pure Keratin and the formaldehyde is a very small percentage found in it. The FDA approve 3%, the higher the percentage the smoother and straighter the hair is, but after all the controversy companies carrie from 0.5%,... 1%,... 1.5%,... 2%...to 3% .
Again...Keratin Straightening does not make your hair pin straight...just chemicals will make your hair pin straight!.....Keratin Straightening will relax and straighten your hair mantaining the natural body in your hair.
The difference between Formaldehyde ( various percentages) and Formaldehyde free is how much the curl is relaxed. The more formaldehy percentage the softer and relax the curl is.
BE AWARE OF PRODUCTS IN THE MARKET THAT CLAIM THEY ARE KERATIN STRAIGHTENING, THIS PRODUCT IS FOR CERTIFIED AND LICENSED PROFESSIONALS ONLY. IF YOU SEE THIS REPORT IT. PROFESSIONAL PRODUCTS ARE JUST SOLD TO CERTIFIED PROFESIONALS AND SALON OWNERS.
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