Basic Knowledge…and what salons tell you and don’t tell you!

The Keratin Treatment is an innovative process that transforms the hair in its entirety. The treatment is keratin-based. Keratin is the primary protein of the skin, hair and nails. This natural substance gives hair its ability to return to its original healthy, shiny and smooth state.

Unlike other products available on the market, such as relaxers or the Japanese Thermal Conditioning, the Keratin Treatment straightens the hair without damaging or changing its texture. This treatment can be used for all hair types, including chemically treated hair (ie, colored, permed, relaxed, highlighted and bleached hair).

The Keratin Treatment is also known as the Brazilian Keratin Treatment, Brazilian Straightening System, Progressive Straightening, Brazilian Blowout Escova Progressiva, Keratin Straightening, and other names.

The application process lasts anywhere from 1.5 to 4 hours depending on the length and thickness of the hair. After the product is applied, it is sealed with a hot iron which traps moisture, hydrates the hair and creates a glossy finish. Results are visible immediately after treatment is completed, and clients are amazed. Hair looks healthy and youthful, and it resembles children’s hair.

Taking care of the hair after the Keratin Treatment is effortless. The amount of time required to style the hair will decrease dramatically, in some cases it’s wash and go. Other cases require some blow drying and minimum styling time. This treatment restores hair resiliency; humidity, rain or sweat will no longer affect the hairstyle. No more frizzy hair!

The results last two to four months; the treatment fades progressively as hair is washed. As clients repeat the treatment every few months or so, they will be able to observe the improved quality of hair grown after the Keratin Treatment.

This revolutionary process was developed in Brazil, and is now available in the US and other markets in North America, Latin America and Europe.

What you should know more in detail about this treatment

Brazilian Keratin Hair Straightening or treatment is an intense treatment that softens, smoothes, controls, eliminates frizz, adds shine and most importantly, gives protein back to your hair while relaxing it. It does not use any strong chemicals to open and close the hair cuticle in an effort to straighten it, interfering with the structure of the hair shaft.

Keratin is a natural protein that comprises approximately 88% of your hair. The Brazilian treatment penetrates the hair, repairing internal damage, and coats the hair, preventing further damage. The treatment is keratin-based and is high in sulfur and the amino acid, cystine, making it tough, elastic and insoluble. These qualities are fundamental to the strong structural role keratin often plays in nature. Keratin is a major component of horns, hooves and wool. In fact, keratin is the main protective substance in our hair, skin and nails. This is not a permanent straightening but a natural treatment. Therefore when the product is gone, your hair will go back to its natural form.

Who can get this treatment?

It’s recommended for all types of hair: virgin, colored, highlighted, previously straightened, kinky, curly, and wavy hair. The wonderful part about this treatment is that it lasts for a long time. You can expect up to 3-4 solid months of beautiful smooth and straight hair. It can be used over any kind of straightening, and it works better over colored or chemically treated hair. You can go into the pool or ocean 4 days after this treatment. It will remain in virgin hair for 2 months, and any other type of hair for 3-4 months. I now carry the 24 hours formula, so no more waiting!!!

What about formaldehyde?

If you are concerned about formaldehyde, the product itself is almost all pure keratin and formaldehyde is only a very small percentage of it. The FDA approved 3% formaldehyde; the higher the percentage, the smoother and straighter the hair. After all the controversy, companies still carry from 0.5% to 3% .

Keratin Straightening will relax and straighten your hair, while maintaining its natural body.

The difference between formaldehyde (various percentages) and formaldehyde-free is how much the curl is relaxed. The higher the percentage of formaldehyde, the softer and more relaxed the curl.